Donna Walker-Kuhne stands before the Kremlin during her recent goodwill trip to Moscow, Russia, spon-
sored by the U.S.-Russian Bilateral Presi-
Donna Walker-Kuhne: Marketing and Audience Development Wiz
Donna Walker-Kuhne is truly international. And, I don’t just say that because she is the founder and president of Walker International Commu-
In fact, this September 10–18th she was in Moscow, Russia, where she taught successful audience development techniques to theatre directors. Walker-Kuhne made that all-expense-paid goodwill trip courtesy of the United States through the auspices of the U.S.-Russian Bilateral Presidential Commission.
Under the leadership of President Obama and President Medvedev and coordinated by Sec-
Walker-Kuhne was approached by the program director for the U.S. Embassy in Moscow. She was recommended for the project by the leadership of the Lark Theater in Manhattan, one of the longtime clients of Walker Inter-
She conducted twelve workshops while visiting the Russian Academy of Theatre Arts, Russian State Humanities University, The Moscow Art Theatre School, Moscow International House of Music, and the International University. She gave each group a template for framing their marketing efforts by focusing on ten tools for building audiences. “I did a lot of case studies,” she says....(continued)
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Linda Armstrong is a freelance journalist and theatre critic who has been writing for twenty-eight years. She covers Black Theatre, Broadway, Off Broadway and Off-Off Broadway theatre. Her articles appear in The Amsterdam News, New York Daily News’ Caribbean section, Essence Magazine, Playbill Online, and Theater Week, among many others.
This article was originally featured in Vol. 20, No. 1
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